One must tell a compelling story in a limited amount of space in a press release. Organize your material from the press conference in a logical, coherent fashion. It was a great way for me to debut my writing and get out there in the publishing world.
In addition to sending a press release, personally contact the reporters that you really want to cover the story. Provide your name, email address and phone numbers. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.
Search Engine Marketing for Small Business Works Carl Mazzanti, President and Co-founder, eMazzanti Technologies This press release about search engine marketing for small business was quite successful because it was picked up by online publications with a potential audience of million readers, including International Business Times and the San Jose Mercury News.
My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Address your readers directly by "you. And I assumed probably rightly that the company's marketing team was a bunch of idiots.
This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
Press Release for event template You can structure a press release for an event on the template and sample below. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
You might even want to rewrite the press release to fit their beat. This portion of the release will usually have two or three paragraphs. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
However, most press releases never accomplish that. And what better way to do that but to double the donations during the month of March. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(50). Dig Deeper: The Art of the Press Release Seek out Examples. If you've never written a press release before, you're in luck: The Internet is chock-loaded with examples and models you can use.
Keep your press release to within a page; two at the most. Double-check for spelling and grammar errors; remember that editors tend to be sticklers for such things.
Distribute your release both in print and online. Include significant keywords in your heading and subheading for.
The 6 Essential Points of How to Write A Press Release for An Event. 1. Headline. Use a "hook." Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event.
The reader feels they are getting more value by attending than staying away. Press releases and media advisories can be sent by e-mail or fax, depending on the journalist's preference.
Both should be sent out at least a week in advance of the press conference, and it's a good idea to make a reminder follow-up call or e-mail to the journalist a day before the event.
Writing a press release is not difficult and there is a fairly standard structure that most press releases take. The most important thing is to consider the audience you are writing for and to focus on the key messages that you need the press release to convey.How to write a press conference press release